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Subject: Tips on Layout and a gentle warning? | |
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Coffee News: Layout tips: Use only one ad block per entry. As soon as you use more than one it becomes messy. By using more you defeat the idea of one sized ad for all. Fonts: Three fonts are great. As soon as you use more the reader stops reading. Wasted space: When you do not have enough ads why not create ads for doctors, plumbers or any category where you need advertisers? Example ad: Electricians: are your lights failing you? Is the bank manager on your doorstep? Are the kids demanding more? Is the wife tired of your poor income? Why not get more paying customers? When you promote your business with Coffee News. The best part: You exclude your opposition. Only one electrician can qualify for exposure in Coffee News. We share your neighborhood with you and understand small business. Call now and see if you make the grade. Yolandi 082555666666 Brain audit ads: You get three kinds of ads. The one is an awareness ad where you show the large logo or a photo (what a waste). The second type is a “kiss on the first date” ad. You ask the people to come in and do business with you. Why should they? The third ad is a “give to get ad” where we get people to trust us, like us and know us. This ad takes time and you need the brain audit to do it well. I realize that you cannot always use the brain audit but if you are not aware of the brain audit then you are wasting a lot of time and your advertisers will get less responses. Graphics: All graphics must face towards the ad copy. The graphic must lead you into the copy. Warning Note1: You have not printed a copy of your newspaper if Coffee News South Africa did not receive it within the month it was printed. You are legally responsible and we will protect other licensees’ rights by enforcing this strictly. Some Coffee News licensees have, in the past, skipped their weekly printing obligations and some did not comply with the standards. Thus negatively affects the Coffee News brand. Warning Note 2: You may not distribute any Coffee News outside of your Coffee News boundaries. Please ensure that you comply. Warning Note 3: From the date you started you have limited time to publish Coffee News in all your licensed areas. If you do not comply please get in touch to resolve the issue. Regards Johan |