How Do You Handle Festive Season Objections?25/11/2004Hallo All I just had a great email from JC in Florida. JC: Thanks for the great info. JC has a problem with potential advertisers using the festive season as an excuse. This is a difficult time as most people feel that they can do business without advertising. Secondly people say that there is no business and therefore need not advertise.
"Yes Sir. I understand how you feel. Many of our long-term advertisers have felt the same way until they have realised that advertising is not like a light switch. The long-term advertiser has a "Continuous Shining Light" in the mind of their prospects. These long-term advertisers realize the power of residual value and keep the light on day and night even when the money flows in. As soon as the money flows dry-up they have know their loyal Coffee News readers will continue to support them because the light is still shining in their brains. Given that Coffee News is the most effective way are you willing to risk the good times for the bad? Are you willing to risk your exclusive spot in Coffee News? ” The above can be turned around for many situations.
If you have to invest money in any books then spend it on the Cold Calling Book (I have copies) and the Brain Audit book from Sean. Sean’s Brain Audit is one of the best. You can get it here:
Regards
Johan
PS: You also need to study the Cold Calling Book.
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