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Subject: Will the decision benefit the advertiser? | |
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Hi all We must only have one criteria when we make any Coffee News decisions: Will the decision benefit the advertiser? 1. If you are printing 1 000 copies per week and you have restaurants running out of Coffee News will you print more newspapers? Note: Many successful editions have 7 000 readers per week and the aim is 10 000 readers. Will 10 000 readers benefit your advertiser? Will 10 000 readers benefit you? 2. If a restaurant run out of Coffee News during the week is it too time consuming to deliver more? 3. If your area has more than enough restaurants and 10 000 readers a week will you cut the area in half and create a second edition? Note: When you have more than 10 000 readers in your area the best option is to fill all 32 ads and increase the ad cost. 5. Are you taking short contracts because you need the money? Does a short contract benefit your advertisers? We have discussed the issues: It only benefits you. 6. When you create an ad is it important to create a compelling ad ala Brain Audit or is the cost to buy the Brain Audit stopping you? Will the cost to purchase the Brain Audit benefit your Advertiser? Have a look at the above and I am sure you will agree that if it works for the advertiser it will work for you. If it only works for you then adapt to become successful. Regards Johan |