Why Advertising Myths are Responsible for the Slow Death of Local Businesses. |
When the tax man knocks on your door, you phone your auditor. When an employee calls you before the CCMA, you call your attorney. When your faucet leaks, you call a plumber. When you feel ill, you go to the doctor. Why then do you not call the experts when you want to advertise? Why try and do it yourself?
When it comes to advertising you see yourself as the instant expert. You understand the need to advertise, but you also know that it hasn’t worked in the past and that you’ve wasted a lot of money.
Why is your advertising strategy not attracting clients?
Are you guilty of advertising sins!
- Do you know your target market?
- Do you advertise in a market who will never visit your business?
- Do you advertise well beyond your catchment area?
- Do you spend hard-earned money in the wrong media?
- Do you waste time/money/space telling people who YOU are? (Do you honestly believe they care who you are?)
- Do you brag about your credentials?
- Do you think people like you?
- Do you think people trust you?
- Do you think all people know who you really are?
- Do you confuse people with your message?
- Do you think ALL people seeing your ad will do business with you?
- Are you using psychology when you advertise?
- Are you aware of your client’s mood?
- Are you aware of your clients' needs?
- Are you advertising to the hungry crowd?
- Are you using solutions to attract your potential customer?
- Are you aware that newspapers sell because of problems?
- Are you aware of the effectiveness of cartoon characters?
- Are you advertising your business exclusively?
Advertising will not work and will remain terribly expensive if local businesses continue to answer NO to the questions listed above. Too often local business owners think they can simply “name drop” and clients will start running to their doors.
In a sense, when local businesses advertise they always want to ”kiss on the first date”. Do they not remember how long it took to actually just hold hands? Your local clients need time to get to know you, like you, and trust you.
Are you building a relationship before you try to sell?
How far will a potential customer travel to visit the doctor, the pharmacy, the hardware store, or the car wash? Many local businesses waste money distributing their message to areas out of reach.
Can you tell from a local business card that the owner or operator cares more about themselves than their client? Do these cards actually explain how the business can resolve a client’s problem? Have you ever looked at a business card a few months after you received it only to realize that, apart from a nonsensical business name, a graphic, a degree, and contact details, you cannot make sense of it?
How long can local businesses afford to buy into the myths of advertising and not use the Coffee News Principles?
Some local businesses thought Coffee News was just another gimmick. Now, they have come to realise that Coffee News:
- Employs advanced psychological techniques to capture the attention of potential clients.
- Targets only people in the local area who can afford their products and/or services. Restaurant guests are not desperados who want everything at a discounted price!.
- Puts the potential clients in a good mood with news to amuse.
- Gets the message across when the clients are most receptive. Coffee News is distributed weekly to the local restaurants. Why? Because, the hungry lion is most aware!
- Uses cartoon characters in conjunction with advertising to ensure the client’s retention of the advertising message.
- Allows local businesses to expose clients to their messages consistently. Clients see the message every week at every restaurant in the local neighbourhood.
- Allows local businesses to advertise exclusively – only one business per category.
- Allows local businesses the most affordable medium to continuously build a relationship of trust before a sale takes place.
Why Local Businesses Stopped Wasting Money and are now Embracing Coffee News.
- Coffee News is there when and where it matters most.
- Coffee News understands local business and shares the good times and the bad.
- Coffee News understands the principles behind conducting a successful local business.
- Coffee News only does business if and when it can make a difference.
- With Coffee News, you get more than advertising.
- Coffee News is dedicated, proven, and uniquely designed for local businesses.
- Coffee News is the only local business advertising medium that uses more than 16 psychological triggers to ensure that potential clients come to know their local businesses.
Coffee News home-based business entrepreneurs are local business men and women who share the trenches with their fellow business people. The Coffee News family extends beyond advertising, providing local businesses what they’ve always wanted: An dedicated person who can provide sound advice and who can help prevent both frustration and the needless wasting of money.
For more information on Coffee News and how it can help your local business please complete the from below.
Regards
Johan Horak
0860 COFFEE NEWS
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