Readership IncreaseLetter to Schalk 16/11/2004Hi Schalk
1) Get more distribution points.
2) Identify all places where people wait:
Hair salon Nail bars Key cutters Wheel and exhaust Spar Checkers Pick & Pay food counter or at till (Nelspruit distribute here) Car wash Quick shops at garages. Hotels. Guesthouses. Large building private canteens. 3) Build relationships with the restaurant owners. Visit them and eat out at one at least once a week. When they know you they find it difficult to say no for your request. 4) Barbara runs a competition for restaurants and waiters. I like her idea and she may share it with us. 5) Louis had a "how to get more tips" 10 tip sheet for waiters where the idea was to share with them ideas on how to get a larger tip. Including giving a copy of Coffee News when the patron is alone. 6) We always have more newspapers than those read and give the 20% out on a Saturday in our area. We have instructed the issuer to give it to people with nice shoes. 7) Get awareness going. Coffee News is LOCAL. It is LOCAL because that's where it works. It is important to be COFFEE NEWS, to see Coffee News everywhere. If it's not the newspaper it must be the name COFFEE NEWS. Stickers on your advertisers shop windows, bumper stickers, t-shirts and more. Place your nametag on your clothes. Make Coffee News badges for your friends, your waiters and who ever. Hope this will help. Regards Johan Schalk Lubbe
But we get more than 500 back each week - our readership currently stands at between 2500 and 2700 per week. Some restaurants return 39 of the 40 newsletters that we give them.
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> We feel that we don't want to tell them that we don't want the newsletters back, because then they might just throw them in the rubbish bin on a Friday morning and tell us that nothing remained.
We keep asking them to give the newsletter to customers with their menus but they just simply don't do it.
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> Any ideas and/or advice?
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> Regards
> Schalk Lubbe
> Coffee News Tyger Valley
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